Pro Tips for Facebook Marketplace

More than ever, there are tons of new places to post your rental listings online. You’re probably already advertising on industry sites like Zillow as well as listing services like CraigsList. But are you taking advantage of Facebook’s Marketplace?

Facebook Marketplace isn’t shiny anymore, and you may already be familiar with it as a place where people buy or sell items within their community. With over 800 million monthly users, Facebook Marketplace can really extend your reach further and help you connect with potential renters every single day. Facebook is also partnering its property marketplace with rental companies like,, Zumper, RentBoard and Apartment List.

It’s a free resource, and if you aren’t using it, you are really missing an opportunity. Property managers can list a broad selection of housing inventory for rent on Facebook Marketplace. Potential renters can browse these listings on Marketplace and use filters like housing type, price range, bedrooms, bathrooms, square footage and pet friendliness to find what they want.

Listing your available rentals on Facebook Marketplace is so easy.

Step-by-Step Guide

1. Log into Facebook and click on “Marketplace.”

2. Choose “Sell Something” and then tap on “Homes for Sale or Rent”

3. Enter all the relevant information in the form, including:

  • Up to 50 photos of the property
  • Property type (apartment/condo, house or townhouse)
  • Number of bedrooms
  • Number of bathrooms
  • Property address (this can be set to public or private)
  • Monthly rent
  • Property description
  • Square footage
  • Other features including laundry, parking, heating and cooling

4. Complete the form and click “Post” – and you’re done!

Pro Tips

The Details Matter

It doesn’t matter what you’re selling – the details matter. List all the highlights of the unit including any upgrades, the amenities and details about the neighbourhood, etc. Don’t forget you are selling a lifestyle as well as the property. The property description on Facebook Marketplace allows for 6,000 characters, so use every bit! Be sure to include contact details and property URL here too.

Take Awesome Photos

A great property can be difficult to rent if the photos don’t do it justice! Be sure to utilize as much natural light as possible – early morning or late afternoon light is best. Shoot straight-on and keep the camera low to make the space look as large and open as possible. And, remember taking a shot from the corner often gives you the best perspective.

Let Property Vista Help with Your Marketing

If you are looking to enhance your marketing strategies and automation, Property Vista can help. Our affordable online solution offers modern, simple and effective ways to promote your properties. We give you all the tools you need to build websites, blog, keep your listings fresh and fine-tune your online presence. See pricing and book a demo.