September 08, 2016

Top 20 tips to be a twitter power user

Twitter, “the SMS of the internet” is 10 years old, and still going strong as one of the most popular social media marketing tools. Last year alone, Twitter announced there were 255 million monthly active users. And, for Canadian property management companies, Twitter represents an opportunity to connect with potential renters.

Canadians spend more time on the web than almost any other country in the world. And, according to eMarketer, Canada has over 7.5 million users in 2016, and within two years that number is expected to rise by another million to 8.5 million users.

Here are some practical ways to get more out of your Twitter experience.

 

  1. Use every element of your profile: Your Twitter landing page is your brand. So make sure you have used every element to its utmost by including a bio, a website link, a custom header and a profile photo.
  2. Be captivating: Share witty and inspiring quote, lifestyle articles, community events as well as information about your property.
  3. RT others: Interacting and sharing quality articles is an excellent way to build your community.
  4. Ask for the RT: Occasionally ending your tweet with “please retweet” can help you spread your reach. Many times, just asking will help increase engagement.
  5. Be responsive: If someone asks a question, or shares one of your tweets, be sure to respond as soon as possible.
  6. Don’t engage in online gripes or complaints: It’s every property management professional’s nightmare: The unhappy tenant. It happens, but do not get involved in any online back-and-forths. Stay polite and professional and take the conversation offline by asking the person to contact you via an email.
  7. Turn on your analytics: Twitter has an excellent built-in (and free) analytics program. Visit https://analytics.twitter.com/about to learn more. Take a look at monthly trends and insights on your reach and engagement.
  8. Timing is everything: According to the Twitter application Buffer, the best time to tweet is between noon and 1:00p.m. local time. That said, mix it up, tweet during various times of the day and use your analytics to see what works best for your audience.
  9. Share images: Share photos of your available units, neighbourhood scenes and local landmarks. It adds variety to your tweets and can increase engagement. Use landscape/horizontal images, as these work best on Twitter.
  10. Favourite related tweets: Engage with others by showing a little love. When you favourite tweets that contain content that may interest your users, there is a good chance those tweeters will follow you back.
  11. Direct the user: Start sentences with action words. Don’t say “You can see our available apartments here.” Instead use, “Check out this awesome one-bedroom apartments.” These directives will increase click-throughs.
  12. Short and sweet will do it: Keep tweets to approximately 100 characters, giving people room to RT with ease.
  13. Ask questions: A great way to start a conversation and interact with others is to ask a question.
  14. Know your hashtags: While not every tweet needs a hashtag, you should be using these regularly. Hashtag tweets with location and include #ForRent. If you are tweeting an article about interior design, you may want to include the hashtag #style or #interiordesign. One last word of advice: #Never #overuse #hashtags! Two per tweet is enough.
  15. Be consistent: This is probably one of the biggest factors in increasing your followers – tweet every day. Too often, marketers or building owners will dive in and tweet up a storm, and then go weeks without tweeting again. Show up regularly.
  16. Schedule tweets: Use tools like Hootsuite or Tweetdeck to schedule tweets, saving you time. However, do pop in an tweet in real-time to strike the right balance between automation and in-person tweets.
  17. Don’t auto-DM: Automatically sending a direct message (DM) to new followers is a big no-no. It comes across as spammy. Just don’t do it.
  18. Make sure it’s not all about you: Yes, you are there to promote your properties, but variety is the spice of life. (And 100% self-promotion is off-putting.)
  19. Say thanks: A little gratitude goes a long way. If someone RTs you or favourites a tweet, be sure to reach out and say thank you.
  20. Promote your Twitter account: let people know about your Twitter account. Be sure to list it on your website, Facebook page, blog and any other online forums.

If you are looking for ways to help automate your ILS listings or improve your website, see our suite of marketing tools and discover how they can help improve sales conversions. Sign up for your free account today.[:us]Twitter, “the SMS of the internet” is 10 years old, and still going strong as one of the most popular social media marketing tools. Last year alone, Twitter announced there were 255 million monthly active users. And, for Canadian property management companies, Twitter represents an opportunity to connect with potential renters.

Canadians spend more time on the web than almost any other country in the world. And, according to eMarketer, Canada has over 7.5 million users in 2016, and within two years that number is expected to rise by another million to 8.5 million users.

Here are some practical ways to get more out of your Twitter experience.

 

  1. Use every element of your profile: Your Twitter landing page is your brand. So make sure you have used every element to its utmost by including a bio, a website link, a custom header and a profile photo.
  2. Be captivating: Share witty and inspiring quote, lifestyle articles, community events as well as information about your property.
  3. RT others: Interacting and sharing quality articles is an excellent way to build your community.
  4. Ask for the RT: Occasionally ending your tweet with “please retweet” can help you spread your reach. Many times, just asking will help increase engagement.
  5. Be responsive: If someone asks a question, or shares one of your tweets, be sure to respond as soon as possible.
  6. Don’t engage in online gripes or complaints: It’s every property management professional’s nightmare: The unhappy tenant. It happens, but do not get involved in any online back-and-forths. Stay polite and professional and take the conversation offline by asking the person to contact you via an email.
  7. Turn on your analytics: Twitter has an excellent built-in (and free) analytics program. Visit https://analytics.twitter.com/about to learn more. Take a look at monthly trends and insights on your reach and engagement.
  8. Timing is everything: According to the Twitter application Buffer, the best time to tweet is between noon and 1:00p.m. local time. That said, mix it up, tweet during various times of the day and use your analytics to see what works best for your audience.
  9. Share images: Share photos of your available units, neighbourhood scenes and local landmarks. It adds variety to your tweets and can increase engagement. Use landscape/horizontal images, as these work best on Twitter.
  10. Favourite related tweets: Engage with others by showing a little love. When you favourite tweets that contain content that may interest your users, there is a good chance those tweeters will follow you back.
  11. Direct the user: Start sentences with action words. Don’t say “You can see our available apartments here.” Instead use, “Check out this awesome one-bedroom apartments.” These directives will increase click-throughs.
  12. Short and sweet will do it: Keep tweets to approximately 100 characters, giving people room to RT with ease.
  13. Ask questions: A great way to start a conversation and interact with others is to ask a question.
  14. Know your hashtags: While not every tweet needs a hashtag, you should be using these regularly. Hashtag tweets with location and include #ForRent. If you are tweeting an article about interior design, you may want to include the hashtag #style or #interiordesign. One last word of advice: #Never #overuse #hashtags! Two per tweet is enough.
  15. Be consistent: This is probably one of the biggest factors in increasing your followers – tweet every day. Too often, marketers or building owners will dive in and tweet up a storm, and then go weeks without tweeting again. Show up regularly.
  16. Schedule tweets: Use tools like Hootsuite or Tweetdeck to schedule tweets, saving you time. However, do pop in an tweet in real-time to strike the right balance between automation and in-person tweets.
  17. Don’t auto-DM: Automatically sending a direct message (DM) to new followers is a big no-no. It comes across as spammy. Just don’t do it.
  18. Make sure it’s not all about you: Yes, you are there to promote your properties, but variety is the spice of life. (And 100% self-promotion is off-putting.)
  19. Say thanks: A little gratitude goes a long way. If someone RTs you or favourites a tweet, be sure to reach out and say thank you.
  20. Promote your Twitter account: let people know about your Twitter account. Be sure to list it on your website, Facebook page, blog and any other online forums.

If you are looking for ways to help automate your ILS listings or improve your website, see our suite of marketing tools and discover how they can help improve sales conversions. Sign up for your free account today.

Leave a Comment

Russell Sultan

Property Administrator, DMS Property Management

Describe your experience in a few words

Property Management made easy. Koodos to the creators, keep up the good work.

What do you like the most about the software?

Everything is simplified. very easy to understand and work with. I never had to go for a training. tenants love using the portal for day to day communication with management.