October 13, 2016

Reaching Residents in the Language They Know Best – Their Own

Canada and the United States are known for their eclectic metropolises. Home to people from across the globe, they form a diverse cultural mosaic that stretches east to west.

 

Cities like Toronto, New York and Los Angeles are among the most cosmopolitan in the world, leading the charge in North America. In fact, earlier this year, Toronto was once again named the most multicultural city in the world.

 

What does that mean for property managers in such global cities? They can expect a wide range of backgrounds and ethnicities among their renters.

 

It’s not uncommon to have residents whose first language isn’t English. That sometimes creates distance for renters, making them feel less at ease when the time comes to report any concerns or raise any issues.

 

Property managers can bring added value by making sure their tenants are able to communicate with them in their own language. Doing so creates a better customer experience for tenants, improving retention rates and increasing word-of-mouth referrals.

 

Of course, property management firms can’t always staff people who are fluent in multiple languages. Toronto alone is home to 230 nationalities; it’s unreasonable to expect property managers to be able to accommodate that many different tongues.

 

So what can you do to help each and every one of your residents feel truly welcome and at home on your property?

 

Multilingual Maintenance Request Forms

At Property Vista, we offer online maintenance request forms that can automatically be translated to any major language, including French, Spanish, Mandarin and Portuguese. Tenants simply select their language, and all standard fields are instantly translated, guiding the resident through the maintenance request in their mother tongue.

 

Our forms are also “smart.” If residents don’t select a preferred language, the form will automatically default to the language setting on their computer.

 

Back at head office, the property manager can easily convert the form back to English, or whatever language they’re most comfortable using.

 

With just a few clicks, the language barrier is quickly overcome.

 

Home Sweet Home

Residents want to feel at home on your property. By providing the opportunity to communicate in their language, you’re doing more than increasing convenience and improving access for your tenants – you’re letting them know that you care about their comfort. And that speaks volumes.

 

To learn more about what you can do to improve the customer experience on your properties, sign up for your free account today or give us a call.

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Robert Braun

President, Wolverine Property Management

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We now have a connection point into our entire resident base. The myCOMMUNITY resident portal has led to a significant increase in our tenant self service, online transactions for both rent and maintenance are way up and we are experiencing dramatic improvements in overall resident satisfaction. I’m not sure how we ever operated in the past without their help. If you’re looking for happier residents, these are the guys to talk to.