How Responsive is Your Online Presence? - Property Vista

July 13, 2017

How Responsive is Your Online Presence?

It’s no surprise that mobile internet usage has skyrocketed over the last few years. Last year, mobile internet usage surpassed desktop visits for the first time in history. With the staggering growth of devices like smart phones and tablets, it’s critical that your business website is mobile friendly, so that your prospective and current residents can easily browse and find exactly what they are looking for.

There are two ways to create mobile website: through responsive design or by creating a separate mobile website. With a responsive website, the design automatically adjusts all screen sizes – mobile, tablet or desktop. This is why most organizations opt for a responsive website, rather than have to maintain a desktop website and a separate mobile version.

See four reasons why every landlord and property management firm needs a responsive website:


1. It Ups Your Google Game

A responsive property management website will perform better in search engine rankings. Google and other search engines prefer sites that provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.


2. It Future-Proofs Your Website

One of the biggest benefits of a responsive website is that the design template is based on screen size, not device. Regardless which device is used to browse your website, it will display correctly. As new ways to explore the Web continue to roll out (from TVs to watches) your site will still have the look and feel you intended it to have.


3. It’s a Better User Experience

Responsive design delivers so much more than just resizing a website to fit a smaller device. It also supports easier readability and faster access to needed information for your on-the-go audience. In short, it gives your visitors the quickest and best possible user experience. And, in addition, a recent study showed that 61% of people have a better opinion of brands when they offer a good mobile experience.


4. It’s Becoming Standard Best Practice

Browsing by tablet or phone is here to stay. Websites are now expected to be mobile friendly and users now expect a level of functionality when surfing the Web on their smartphone. If your website’s mobile experience is poor or altogether lacking, it reflects badly on your organization. Property management websites that are not modern and relevant will be seen as dinosaurs in this by potential renters in this highly competitive market.


How Property Vista Helps

Custom build or choose from a variety of pre-built templates. You can update pages, add pages, create blog content and connect all your social networks, all from one browser interface. Plus, with built-in Google Analytics you can easily see which referrers are bringing you more leads and which pages get more conversions. From floorplans to online appointment bookings, to online applications and resident portals, your property website has never looked this good.

To learn more about how to use cloud-based technology to effectively manage your condominium properties, sign up for your free account today or give us a call.

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Jack Beaton Sterling Karamar, Property Management
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