July 09, 2019
How Your Property Management Company Can Stand Out & Grow
Not all property investors want to be hands-on landlords. Often, they hand that job over to a property management company that has the experience and expertise to oversee the day-to-day operations. As the real estate investment market continues to grow, it’s an excellent opportunity for property management firms to grow their business.
If you run a property management company and want to attract more owners and investors, here are a few proven strategies.
Use Property Management Marketing Tools
Investors want to keep their properties rented. When you use property management marketing tools, you can make a great first impression to both owners as well as to prospective tenants. Property management marketing tools allow you to create a modern, up-to-date website as well as automatically update your listings. Owners will want to see that their property can be showcased beautifully on your website and that any vacancies are filled quickly through effective marketing.
Pro Tip: Make sure the content on your website is SEO-friendly, including the keywords and phrases that property owners in your area are more likely to search for. These include industry-specific lingo and geographic locations.
Do a Digital Audit
Now that your website is the best it can be, give your company’s digital presence a full audit and make sure everything is up to snuff. If you use social media ensure you are posting on a regular basis and monitoring your reputation on social media as well as review channels.
Have you claimed your business profile on Google? If not, do so. It helps owners and real estate investors find your business. Be sure to include photos as well.
Create an Inbound Campaign
Whether you advertise on Google using Pay-Per-Click or through remarketing or social ads on Twitter or LinkedIn, you can create a highly effective inbound campaign aimed at drawing owners and real estate investors to your website.
Put those property management marketing tools to good use and create a separate landing page aimed at your target audience of investors and owners. Use that page to really talk about what makes your firm different and how they benefit from your services. Have a strong call to action to get in touch with your firm.
Sign up for real estate investment networking group, and offer to give a talk to new owners about effectively managing properties. Don’t try to sell your services, share information and show your professionalism and eventually they will be coming to you. And, of course, be sure to meet and connect with real estate agents as they know who is buying for investment purposes. Consider offering a referral fee.
Share Your Market Insights
When talking with a prospective owner client, present a snapshot of the market where their property is located. Outline the techniques you use to help increase the value of their property. Ultimately investors and owner want better returns and for their assets to grow in worth.
Most owners will welcome this information on what it takes to get their property lease-ready. However, if there is pushback, it could be a red flag that this property owner might not be a good fit for your company. Remember, as much as they are interviewing you, you are interviewing them as well!
Invest in Technology
Leads are more likely to convert when property owners know that you have the tools in place to run your business as effectively as possible. This includes things like a 24/7 dashboard for owners to be able to login and see exactly how their properties are performing. As well, tools like online applications, a maintenance portal and the ability for tenants to pay online – all of these factors play into keeping tenants happy and more efficient operations.
if you need help running your business more efficiently through technology, be sure to check out our pricing and book a demo.