January 19, 2017
4 Facebook Tools You NEED to be Using Right Now
Today’s online, mobile world offers a wide variety of ways to connect with potential residents. Facebook is one of the most popular online social media channels. As of a few months ago, Facebook had 1.79 billion monthly active users.
If you think you don’t have time to keep your property profile active and engaging, it’s time to think again! These four Facebook tools will go a long way toward improving your online appeal and accessibility; they’ll also help make your job much easier!
Call to Action Button
One of the fundamentals of any marketing collateral is a call to action (CTA). It gives people a directive or incentive to take action on what they’ve just read. Facebook offers the opportunity to add a free CTA button at the top of your page, so you can simply and easily steer people to any URL on your site – for example, an online form to book a viewing appointment or to register for more information about your property. Choose from seven available calls to action, including Book Now, Contact Us, Sign Up and Watch Video.
No time? No problem! With an app like Hootsuite, you can schedule your Facebook posts in advance. This enables you to consolidate the time you spend writing Facebook updates, allowing for a much more efficient process. You can also use Facebook’s platform to schedule posts as well. Both ways ensure that your posts go up at exactly the right time, without necessitating that you be at your computer when it happens. You can schedule them as early as 10 minutes from when you create the post and as late as six months down the road.
Holding an open house for students to check out your facilities? Is your building holding a movie night or charity BBQ? Facebook event pages are a fantastic tool for event marketing. You can upload photos, add an event description and include all the specifics, like location, date and time. Your invitees are able to check in, buy tickets (if applicable) and, for public events, invite their friends. Tip: Be sure that your event description is well written and that your page clearly answers any questions your guests might have about the event.
You may already post videos to your Facebook page. But have you checked out Facebook Live? With this new feature, you can offer live tours of available units or even take users on a quick virtual tour of the community around your property. Live tours are proving to be very popular. People appreciate the real-time connection, and it doesn’t hurt that Facebook Live is so accessible – users just need a smartphone to join the tour!
If you need help with your online marketing, contact Property Vista. From mobile-friendly websites and online applications to automating ILS submissions, we have everything you need to drive your sales and marketing goals.
To learn more about how to use cloud-based technology to effectively market your properties and close leads, sign up for your free account today or give us a call.